About Us

For Those Who Answer the Call and Never Back Down.

I’ve spent 7 years in the thick of it—patrol nights, patrol days, then digging through cases as a detective. I’ve seen the grind. Felt the heat. And I’ve felt the sting of being disrespected, misunderstood, and unappreciated while doing the hardest job most people will ever face. We don’t do it for thanks. We don’t do it for glory. We do it because someone has to run toward the chaos when the rest of the world steps back.

But this brand isn’t just my story—it’s all of our stories, the culture we live every single day. I’ve had the unwavering support of my wife and two daughters who are in this life with me till the end, and together we’re building something bigger than ourselves. Hold The Line Apparel was born from that commitment—to create a brand and a community that every first responder across the country can be proud to be part of, and to grow a movement that honors who we are and what we stand for.

Not just to make badass shirts—but to create a national symbol for first responders. A brand that represents the grit, the sacrifice, and the relentless dedication we all carry on our shoulders. Law enforcement, firefighters, dispatchers—we face the toughest calls, make split-second decisions, and do it without fanfare, often without support. We protect our communities every day, yet the recognition barely scratches the surface. It’s time that changes.

This isn’t just clothing. This is a movement, a brotherhood, a sisterhood, a family. A place for first responders to connect, share, and be celebrated. From supporting the families of fallen heroes to retreats that honor the sacrifices we make, we’re building more than a brand—we’re building a home for everyone who stands on the line.

Every design, every piece of gear, every action from this company carries one message: we see you, we respect you, we’ve got your back. And together, we’re going to make this a household name. A symbol that every first responder across the country can wear with pride, honor, and unapologetic strength.

This is your brand. Your voice. Your movement.

Join the line. Hold the line.